During an interview at any company, the potential employer wants to find out as much information as possible about the applicant. Management wants to choose an employee who will bring obvious benefits to the business. Therefore, only people with unique skills and abilities are selected. Often, the leader offers the applicant to clearly demonstrate their skills. If a company is selected for employment in which a person will work as a seller or consultant, the interviewer offers the opportunity to sell a pen or some other item. To carry out this task is very simple, for which you need to perform only 4 easy steps.
1. Find out about customer needs
Initially, you need to understand to whom exactly this pen will be sold. The main task of any seller is to identify and subsequently meet the needs of consumers. Therefore, it is important to inquire what exactly the buyer’s need needs to be met, what the person wants to find in the company, and what his interests and desires are.
As soon as the seller receives the maximum information about the direct buyer, he will be able to build a conversation in such a way as to attract a person to the proposed product. For example, if a person wants to always have a pen with him, it is important to offer him an item equipped with a cap and having a small size.
2. Associate the work or life of the person with the proposed product
Sellers must prove to buyers that they really need a pen or other product on offer. Only in this case, people will be able to realize that their need really is to buy this item.
Therefore, the seller must connect the life of a person with a pen being bought. For example, you can use the following offers:
- even when working on a computer, a pen is required to make important notes or simply sign documents;
- At home, the pen helps make important marks about purchases;
- to help the child with homework, you need to show an example using your own pen;
- this product often quickly stops writing, so you should always have in stock a few pieces.
It is important to highlight all the features that the product sold has. For example, it can be equipped with automatic elements, unusual ink or a thin core. You can specify that a thin rod can improve the appearance of the signature. If a person works as a lawyer, then it is advisable for him to choose black ink. Doctors should choose pens that are comfortable to use.
Only if you point out the significant advantages that the product has, then you can positively affect the potential buyer.Interviewers with this attitude on the part of the applicant immediately realize that he has the basic knowledge of marketing, therefore he initially identifies the need, and only after that he tries to satisfy it with the help of the existing subject.
3. Use emotions
The success of selling any product depends on how emotionally involved the potential buyer is. Since the seller has already convinced the buyer that with the help of the goods he will be able to satisfy his need, we need to move on to the emotional components.
For example, you can tell some interesting and instructive story about how the relatives of the seller were able to make a handwritten note in a timely manner, which significantly influenced their life. If at this time they did not have a pen, then this could negatively affect their mood or health. Such a life story positively affects potential buyers who doubt the need to purchase a particular product. They begin to understand that with the help of this subject it is possible not only to satisfy a need at a certain moment of life, but also to positively influence one’s mood.
If a person has a personal connection with the product, then it is likely that he will decide on the need for his purchase.
4. Return of the handle and closing of the transaction
The next step is that the seller transfers the goods into the hands of the buyer. As soon as a person has an object in his hands, he immediately sets his sights on its acquisition. It is at this time that you need to directly offer the transaction. To do this, a contract is signed or a check just breaks through.
Conclusion
If the applicant during the interview can take advantage of the above 4 steps aimed at selling a product, he will have a positive impact on the interviewers. A potential employer realizes that a person is well versed in various aspects of marketing and psychology, so he can create the optimal atmosphere for selling a large number of products. It is such applicants who most often receive a job offer in a company.
